Longevity Silver Grey Enhancement Organic Color Shampoo

Color-Enhancing • Sulfate Free • For All Hair Types

Short Product Description

A gentle color-enhancing shampoo created to refresh and maintain the appearance of silver, grey, platinum and cool-toned hair. The Silver Grey formula helps revive dull-looking color, reduce the appearance of unwanted warm or brassy tones, and leave the hair looking cleaner, brighter, softer and more vibrant.

Designed for natural grey and silver hair as well as color-treated, highlighted, platinum and pre-lightened hair.

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What This Does

CHATTO® Longevity Silver Grey Enhancement Organic Color Shampoo cleanses while depositing a subtle silver-grey tone to help refresh faded or dull-looking hair color between salon services.

It is especially useful when silver, grey or platinum hair begins to lose its cool appearance or develops unwanted yellow or warm-looking tones.

This is a color-enhancing maintenance shampoo, not a permanent hair dye.

Key Benefits

• Helps enhance and refresh silver and grey tones

• Helps reduce the appearance of yellow, warm and brassy tones

• Helps revive faded-looking color

• Supports a cleaner, cooler-looking silver finish

• Helps maintain color vibrancy between salon services

• Gently cleanses without stripping the hair

• Leaves hair feeling soft, smooth and manageable

• Adds shine to dull-looking grey and silver hair

• Suitable for natural and color-treated hair

• Sulfate free

How To Use

IMPORTANT: PERFORM A STRAND TEST FIRST.

Wet the hair thoroughly with lukewarm water. Wearing gloves is recommended, particularly on very light, porous or chemically treated hair.

Apply a small amount of Longevity Silver Grey Enhancement Organic Color Shampoo throughout the hair and gently massage into the scalp and strands.

Work the shampoo evenly from roots through ends.

For the first application, allow the shampoo to remain on the hair only briefly so you can observe how your hair accepts the color. Hair that is very light, bleached, porous or chemically treated may absorb color more quickly.

Rinse thoroughly.

Repeat only if additional cleansing or color enhancement is desired.

Follow with the CHATTO® Longevity Silver Grey Enhancement Color Conditioner for additional conditioning, softness and coordinated color maintenance.

Frequency

Use once or twice weekly or as needed to maintain the desired tone.

Do not overuse simply because more color is desired. Color-enhancing products can build gradually, particularly on porous or pre-lightened hair.

Strand-Test Instructions

Before full application:

Apply a small amount to a hidden strand of clean, damp hair. Allow the product to process briefly, rinse and dry the strand completely.

Evaluate the final shade before applying the shampoo throughout the hair.

This is particularly important for:

white hair • platinum hair • bleached hair • highlighted hair • porous hair • chemically treated hair

Ideal For

Natural Grey Hair
Helps refresh dull-looking grey and enhance a cleaner silver appearance.

Silver Hair
Helps maintain the richness and brightness of silver tones.

Platinum & Very Light Blonde Hair
May help neutralize the appearance of unwanted warmth while adding a cooler silver-grey cast.

Highlighted or Pre-Lightened Hair
Helps refresh cool-toned sections between professional color services.

Color-Treated Hair
Helps maintain the appearance of existing silver-grey color as it begins to fade.

On naturally dark hair, the visible color-enhancing effect may be considerably more subtle.

Important Color Caution

Because hair porosity, starting color, chemical history and processing can affect the finished shade, results will vary from person to person.

Very light, white, bleached or highly porous hair may accept the silver-grey pigment more quickly or intensely.

Avoid contact with clothing, towels and porous bathroom surfaces until the product has been completely rinsed away.

Avoid contact with eyes. For external use only.

Suggested Front-of-Image Selling Copy

SILVER GREY SHADE

Enhances Silver & Grey Tones
Refreshes dull-looking color

Helps Reduce Brassy-Looking Tones
Maintains cooler-looking silver and grey

Nourishes & Softens
Leaves hair smooth, manageable and shiny