It helps revive faded-looking red color, restore warmth and dimension, and maintain a richer, more radiant auburn appearance while gently cleansing the hair. Hair is left looking vibrant, glossy, soft and refreshed.

WE DO NOT SELL PRODUCTS. WE DELIVER RESULTS.

What This Does

• Enhances Auburn Red tones

• Helps refresh faded-looking red and auburn color

• Helps restore richness, warmth and dimension

• Helps maintain vibrant red tones between salon services

• Gently cleanses color-treated hair

• Helps maintain color intensity

• Adds radiance and shine

• Leaves hair feeling soft, silky and manageable

• Suitable for all hair types and textures

This is a color-enhancing maintenance shampoo, not permanent hair dye.

How To Use

Wet hair thoroughly with lukewarm water.

Apply CHATTO® Longevity Auburn Red Enhancement Organic Color Shampoo evenly throughout the hair.

Gently massage into the scalp and work the shampoo from roots through ends, making sure the color-enhancing formula is distributed evenly.

For the first application, allow the shampoo to remain on the hair for approximately 1–3 minutes, while observing how quickly your hair accepts the Auburn Red tone.

Rinse thoroughly.

Repeat only if additional cleansing or color enhancement is desired.

For coordinated color maintenance, follow with CHATTO® Longevity Botanical Auburn Red Enhancement Color Conditioner.

IMPORTANT — STRAND TEST FIRST

Before using throughout the entire head, apply a small amount of shampoo to a hidden section of damp hair.

Allow it to process briefly, rinse thoroughly and allow the strand to dry completely.

Evaluate the finished shade before proceeding with a full application.

A strand test is especially important for:

Blonde Hair • Light Brown Hair • Highlighted Hair • Bleached Hair • Chemically Treated Hair • Highly Porous Hair

Lighter or porous hair may absorb the Auburn Red pigment faster and may produce a brighter or deeper red result.

How Often To Use

Use once or twice weekly or as needed to refresh and maintain the desired Auburn Red shade.

Once the preferred richness and vibrancy have been achieved, reduce frequency and use as needed for color maintenance.

Ideal For

Auburn Hair
Helps refresh warmth and richness.

Red Hair
Helps revive faded-looking red tones and maintain vibrancy.

Copper-Red Hair
Helps support warm, dimensional-looking color.

Highlighted Red or Brunette Hair
Helps enrich warm sections and maintain color depth.

Color-Treated Hair
Helps refresh auburn and red tones between salon services.

All Hair Types & Textures

Important Color Caution

Results may vary depending on the hair's starting color, porosity, previous color and chemical treatments.

Very light, blonde, bleached, highlighted or highly porous hair may absorb the Auburn Red pigments quickly and may appear brighter or deeper than expected.

WE DO NOT SELL PRODUCTS. WE DELIVER RESULTS.

Wear gloves if desired. Red pigments may temporarily stain hands, towels, clothing or porous surfaces.

Rinse thoroughly.

Avoid contact with eyes. For external use only.