{"product_id":"longevity-silver-grey-enhancement-organic-color-shampoo","title":"Longevity Silver Grey Enhancement Organic Color Shampoo","description":"\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eCHATTO® Longevity Silver Grey Enhancement Organic Color Shampoo\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\u003cstrong\u003eColor-Enhancing • Sulfate Free • For All Hair Types\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eShort Product Description\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eA gentle color-enhancing shampoo created to refresh and maintain the appearance of \u003cstrong\u003esilver, grey, platinum and cool-toned hair\u003c\/strong\u003e. The Silver Grey formula helps revive dull-looking color, reduce the appearance of unwanted warm or brassy tones, and leave the hair looking cleaner, brighter, softer and more vibrant.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eDesigned for natural grey and silver hair as well as color-treated, highlighted, platinum and pre-lightened hair.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\u003cstrong\u003eWE DO NOT SELL PRODUCTS. WE DELIVER RESULTS.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eWhat This Does\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eCHATTO® Longevity Silver Grey Enhancement Organic Color Shampoo cleanses while depositing a subtle silver-grey tone to help refresh faded or dull-looking hair color between salon services.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eIt is especially useful when silver, grey or platinum hair begins to lose its cool appearance or develops unwanted yellow or warm-looking tones.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eThis is a \u003cstrong\u003ecolor-enhancing maintenance shampoo\u003c\/strong\u003e, not a permanent hair dye.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch2\u003eHelps enhance and refresh silver and grey tones\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eHelps reduce the appearance of yellow, warm and brassy tones\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eHelps revive faded-looking color\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eSupports a cleaner, cooler-looking silver finish\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eHelps maintain color vibrancy between salon services\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eGently cleanses without stripping the hair\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eLeaves hair feeling soft, smooth and manageable\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eAdds shine to dull-looking grey and silver hair\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eSuitable for natural and color-treated hair\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eSulfate free\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"auto\"\u003eHow To Use\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\u003cstrong\u003eIMPORTANT: PERFORM A STRAND TEST FIRST.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eWet the hair thoroughly with lukewarm water. Wearing gloves is recommended, particularly on very light, porous or chemically treated hair.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eApply a small amount of \u003cstrong\u003eLongevity Silver Grey Enhancement Organic Color Shampoo\u003c\/strong\u003e throughout the hair and gently massage into the scalp and strands.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eWork the shampoo evenly from roots through ends.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eFor the first application, allow the shampoo to remain on the hair only briefly so you can observe how your hair accepts the color. Hair that is very light, bleached, porous or chemically treated may absorb color more quickly.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eRinse thoroughly.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eRepeat only if additional cleansing or color enhancement is desired.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eFollow with the \u003cstrong\u003eCHATTO® Longevity Silver Grey Enhancement Color Conditioner\u003c\/strong\u003e for additional conditioning, softness and coordinated color maintenance.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eFrequency\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eUse \u003cstrong\u003eonce or twice weekly or as needed\u003c\/strong\u003e to maintain the desired tone.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eDo not overuse simply because more color is desired. Color-enhancing products can build gradually, particularly on porous or pre-lightened hair.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eStrand-Test Instructions\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eBefore full application:\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eApply a small amount to a hidden strand of clean, damp hair. Allow the product to process briefly, rinse and dry the strand completely.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eEvaluate the final shade before applying the shampoo throughout the hair.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eThis is particularly important for:\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\u003cstrong\u003ewhite hair • platinum hair • bleached hair • highlighted hair • porous hair • chemically treated hair\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eIdeal For\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\n\u003cstrong\u003eNatural Grey Hair\u003c\/strong\u003e\u003cbr\u003eHelps refresh dull-looking grey and enhance a cleaner silver appearance.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\n\u003cstrong\u003eSilver Hair\u003c\/strong\u003e\u003cbr\u003eHelps maintain the richness and brightness of silver tones.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\n\u003cstrong\u003ePlatinum \u0026amp; Very Light Blonde Hair\u003c\/strong\u003e\u003cbr\u003eMay help neutralize the appearance of unwanted warmth while adding a cooler silver-grey cast.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\n\u003cstrong\u003eHighlighted or Pre-Lightened Hair\u003c\/strong\u003e\u003cbr\u003eHelps refresh cool-toned sections between professional color services.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\n\u003cstrong\u003eColor-Treated Hair\u003c\/strong\u003e\u003cbr\u003eHelps maintain the appearance of existing silver-grey color as it begins to fade.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eOn naturally dark hair, the visible color-enhancing effect may be considerably more subtle.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eImportant Color Caution\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eBecause hair porosity, starting color, chemical history and processing can affect the finished shade, results will vary from person to person.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eVery light, white, bleached or highly porous hair may accept the silver-grey pigment more quickly or intensely.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eAvoid contact with clothing, towels and porous bathroom surfaces until the product has been completely rinsed away.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eAvoid contact with eyes. For external use only.\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003eSuggested Front-of-Image Selling Copy\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\u003cstrong\u003eSILVER GREY SHADE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\n\u003cstrong\u003eEnhances Silver \u0026amp; Grey Tones\u003c\/strong\u003e\u003cbr\u003eRefreshes dull-looking color\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\n\u003cstrong\u003eHelps Reduce Brassy-Looking Tones\u003c\/strong\u003e\u003cbr\u003eMaintains cooler-looking silver and grey\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\n\u003cstrong\u003eNourishes \u0026amp; Softens\u003c\/strong\u003e\u003cbr\u003eLeaves hair smooth, manageable and shiny\u003c\/h2\u003e\n\u003ch2 dir=\"auto\"\u003e\u003cstrong\u003eSulfate Free\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Chatto Skin Care","offers":[{"title":"Default Title","offer_id":48089210454174,"sku":"192011","price":18.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/1338\/9214\/files\/SILVER_GREY_SHAMPOO_SH.png?v=1790290478","url":"https:\/\/www.chatto.com\/products\/longevity-silver-grey-enhancement-organic-color-shampoo","provider":" Chatto® Skin \u0026 Hair Care","version":"1.0","type":"link"}